The Divided Brain: A conversation with author Paul Larche
Why do people act the way they do? Make decisions that seem irrational based on the facts at hand? With over four and a half decades of experience in broadcasting, branding, and digital marketing, Paul Larche has built a remarkable career at the intersection of innovation, leadership, and community impact.
Paul's acclaimed book, The Divided Brain: Understanding Human Behaviour in Branding and Business, introduces a powerful and practical framework rooted in neuroscience. At its heart is a simple but compelling metaphor: our minds operate through two distinct systems — the fast, instinctive Old Brain and the slower, analytical New Brain. Every decision your clients make, every hesitation in a sales conversation, every brand that sticks or fades — all of it traces back to the tension between these two mental gears.
The book has been praised as "a practical, psychology-informed blueprint for influencing human behaviour in branding, leadership, and communication" and "a blueprint for decoding how people think, feel, and choose." Whether you work in business, leadership, marketing, or simply want to understand the people around you better, Paul's insights offer a transformative new lens.
Event sponsor: Batch Flick Wealth Management Group | BMO Nesbitt Burns
Event Details
When: May 19, 2026
Where: Frank Holmes Centre at Huron University, 1349 Western Rd, London
Time: Doors open at 5:00pm, event begins at 5:30pm. Networking and light refreshments to follow.
